Alexa on Sonos Geo Expansion

As this project was completed while under a non-disclosure agreement, I am not permitted to share the full report. If you would like to hear more about my approach, please fill out the contact form below.

Research questions:

• How do Sonos customer perceive the limited feature set of Alexa Voice Assistant in new countries?

• Does the Alexa Voice Assistant setup process function as intended in the new countries?

Challenges:

• Multiple teams of collaborators across both companies needed to be coordinated.

• Testers needed to be physically located in newly supported countries.

• New countries did not support any voice assistants on Sonos, so very few testers already had voice-capable products.

Method:

• Recruited testers in target countries with the incentive of a voice-capable product as the incentive for their participation.

• Employed both surveys and targeted tasks to guide testers through the in-app flows and gather quantitative and qualitative feedback.

Impact:

• Sonos was able to launch Alexa support to 26 new countries with confidence.